"This is a private matter and I want to keep it that way."We all want many things.
Not to be a pessimist, but that's not going to happen. In my first post about Tiger's Troubles I wrote that all that Tiger had to do was to tell the truth. Nothing in his statement appears to be untruthful, it is simply 180 words that contain nothing of any substance.
The same reasons Tiger wants privacy are the same reasons that he needs to answer people's questions. The people Tiger wants to continue to buy the $90 polo shirts and $25 ball caps feel like Tiger is hiding something. Fame can be so inconvenient! This isn't about protecting Tiger's personal privacy, but to protect the corporate image of Tiger Woods.
In that way, Tiger is no different than any large organization under siege. He is in denial, hoping against all available indications that this will go away quietly. There were three things that I said were certainties in my first post:
- The truth will come out
- People will talk
- The media (including new media) will be relentless until the story is finished
Most irritating to me is that many of the people who are big Tiger Woods fans are people who run big companies that will find themselves in crisis. And when people like me come to consult with them, they're going to want to be just like Tiger... just like they do when they are on the golf course.
Then I will have to waste time explaining to them that there are two things Tiger does that they can't do.
Tiger said in his statement that he is human and not perfect. He's asking us to have a little faith in him. Tiger should have more faith in his fans. The people that love him when he hits a bunker off the fairway won't love him less because he hit a fire hydrant and tree at the end of his driveway.